Campaigns at Christmas and Carnival were
coordinated by NADAPP to coincide with the seasonality of
these events.
Because of the high incidence of abuse of alcohol and
other substances associated with these festivities, the
following objectives guide these campaigns:
- To sensitise groups about the negative
consequences of alcohol use.
- To stimulate alternatives to alcohol use.
- To stimulate responsible thinking in terms of
alcohol use.
- To reduce the number of drug related incidences
through more responsible behaviour.
Seasonal campaigns all have different themes in order
to stimulate thought among the nation's population. For
example, the theme of the Carnival Campaign for 2002
was:
Think before you drink
In June 2002, to commemorate United Nations
International Day against Drug Abuse and Illicit
Trafficking, the theme chosen was::
Substance abuse and HIV/AIDS
In solidarity with members of United Nations and as
part of our public education and information
dissemination efforts, NADAPP embarked on a 5-day project
(22nd - 26th) in commemoration of International Day
Against Drug Abuse and Illicit Trafficking 2002. The
major features of the project and its outreach were:
- newspaper advertisements
- radio presentations
- television interviews